2012第四届“金网奖”主题解析

2012年08月28日 11:28
来源：凤凰网商业

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连接：以互动、话题等引导，建立高黏性、高强度连接关系

以往，传统营销中，用户隐藏在后台，企业品牌、产品与用户建立连接关系，难度很大，但如今，不仅能多方出击，锁定用户，更能与消费者建立稳固的连接关系。这种连接关系不再是过去单一营销活动或广告展示所建立的瞬时的、弱关系，而是全时、持续的连接，内容、互动话题、品牌忠诚度等会是衡量连接关系强弱的关键指标，也是驱动营销活动开展的推力。可以说，连接关系是企业建立网络营销生态的神经网络，是未来企业开展网络营销的必修课。

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社会
娱乐
生活
探索

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网罗天下

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48小时点击排行

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48小时点击排行

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