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解放军潜艇“猎杀潜航”
中国海军舰队从西太平洋演练归来,自卫队研判潜艇究竟在哪里?
2012第四届“金网奖”主题解析

2012年08月28日 11:28
来源:凤凰网商业

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连接:以互动、话题等引导,建立高黏性、高强度连接关系

以往,传统营销中,用户隐藏在后台,企业品牌、产品与用户建立连接关系,难度很大,但如今,不仅能多方出击,锁定用户,更能与消费者建立稳固的连接关系。这种连接关系不再是过去单一营销活动或广告展示所建立的瞬时的、弱关系,而是全时、持续的连接,内容、互动话题、品牌忠诚度等会是衡量连接关系强弱的关键指标,也是驱动营销活动开展的推力。可以说,连接关系是企业建立网络营销生态的神经网络,是未来企业开展网络营销的必修课。

[责任编辑:王楠] 标签:金网奖 营销 互联网 
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  • 社会
  • 娱乐
  • 生活
  • 探索
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