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解放军潜艇“猎杀潜航”
中国海军舰队从西太平洋演练归来,自卫队研判潜艇究竟在哪里?
2012第四届“金网奖”主题解析

2012年08月28日 11:28
来源:凤凰网商业

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感知:建立一个精准、多渠道、体系化的用户行为感知网络

微博、社区、博客、SOLOMO、资讯、电商平台......消费者正面临一个碎片化的数字世界,作为营销主体的企业,应该适应用户的行为变化,紧跟消费者的活跃场所,通过建立一个覆盖多渠道、立体化、体系化的感知网络,以空间和时间为轴,发现用户需求,精准并实时定向用户偏好,准确捕捉目标用户群。这是网络营销的起点,也是决定营销有效和ROI的关键步骤。

[责任编辑:王楠] 标签:金网奖 营销 互联网 
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  • 社会
  • 娱乐
  • 生活
  • 探索
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