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解放军潜艇“猎杀潜航”
中国海军舰队从西太平洋演练归来,自卫队研判潜艇究竟在哪里?
凤凰网商业 > 资讯 > 正文
2012中国艾菲3+1实效论坛圆桌论坛:品牌hold住实效

2012年07月04日 13:54
来源:凤凰网商业

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陈伦洁莹:追求实效理所当然

6月29日,2012中国艾菲“3+1”实效论坛在北京举行。睿狮广告首席执行官陈伦洁莹在题为“品牌hold住实效”的圆桌论坛中就实效和时效发表观点。陈伦洁莹表示,客户要求广告公司一定要求能够帮他达成销售的目标,所以实效是理所当然的。如果有客户要求跟我想,我不管实效只是做一个广告看看,我倒是害怕,因为这个客户没有长远的持续性。刚刚看到排名榜,我们最大的客户在两个榜上榜上有名。

标签:艾菲 品牌 营销 
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