2012中国艾菲3+1实效论坛圆桌论坛：品牌hold住实效
2012年07月04日 13:54
来源：凤凰网商业
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陈伦洁莹：追求实效理所当然
6月29日，2012中国艾菲“3+1”实效论坛在北京举行。睿狮广告首席执行官陈伦洁莹在题为“品牌hold住实效”的圆桌论坛中就实效和时效发表观点。陈伦洁莹表示，客户要求广告公司一定要求能够帮他达成销售的目标，所以实效是理所当然的。如果有客户要求跟我想，我不管实效只是做一个广告看看，我倒是害怕，因为这个客户没有长远的持续性。刚刚看到排名榜，我们最大的客户在两个榜上榜上有名。
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