视觉类:
张文天
自我介绍:
“flow” is a brand that engaging users to look at their schedule differently through the interaction with the application. By sharing their own identity about their schedule and brainwave pattern, users been encouraged to reevaluate their daily activity thus making them more aware of their life pace. People who living in the modern life and felt overwhelming about the fast life pace are main target group of this brand.
The brand is associate with an application that transform personal schedule into brainwave patterns in order to offer a new perspective to users about their schedule.
The main idea of this brand and application is combining individual`s two type of daily rhythm: the unnatural rhythm - “schedule rhythm”, the natural rhythm - brainwave.
Through using of this application, users can generate their own logo. That resulted in the generative identity system, which every personal logo is a representation of their brain wave pattern.
作品: