张裕:为中国葡萄酒标注“高端酒庄酒”定义
2012年07月06日 11:17
来源:新华报业网-新华日报
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面对国内葡萄酒市场蓬勃发展的态势,张裕敢于在高端葡萄酒领域与世界强手竞争,这正是依赖于它在“酒庄酒”建设方面取得的竞争力。可以说,张裕为中国葡萄酒标注了“高端酒庄酒”的定义。而张裕主打的高端产品酒庄酒在2008年以来销售额年复合增长率达45%以上,就是最好的例证。
烟台张裕葡萄酿酒股份有限公司总经理周洪江介绍,从2001年张裕与卡斯特合作成立国内第一个专业化葡萄酒酒庄烟台张裕卡斯特酒庄以来,张裕已经完成了全球10大酒庄的布局,未来五年张裕将在全球17大产区再布局20家酒庄,全面实现葡萄酒高端布局的蓝图。这样,张裕无疑将有希望占据世界首位,一举成为全球酒庄酒的领导品牌。
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