精众的定义
2013年03月12日 14:24
来源:凤凰网商业
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发布会介绍
“精众的力量”中国精众营销成果发布会是由国家广告研究举行的精众营销研究的阶段性性发布会。旨在探讨中国营销理论、研究精众营销理论的发展,为中国企业在未来的营销实践中提供指导。
精众营销理论
精众营销理论是国家广告研究院针对中国现在消费市场变化,联合学界与业界专家,经过市场调研、案例收集、综合分析后得出最新本土营销理论。
精众的定义
精众人群是指拥有积极向上的价值观,追求并引领高品质生活,具有活跃的、共同的消费符号的人群聚合,是近似的价值观、行为方式、消费需求的人群的聚集,精众传播资源是传播中的优质资源,值得企业去深度挖掘。
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