历届中国营销盛典回顾

2010年11月24日 13:50
来源：凤凰网商业

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2005年：低毛利时代的营销动力

中国企业的成功大多依靠本土化创新，凭借对中国市场的熟知赢得策略性的营销胜利。但这种成功在2005年遭遇巨大挑战，企业面临营销困局，行业陷入营销困境…… 针对这种挑战，抛开迷茫和退却，我们还需要做些什么？诚邀您与2005营销盛典一起，反思以前的营销行为，重新审视低毛利时代的营销环境，从营销的基础入手，提升团队整体实力，正视顾客行为分析，缓解营销深度化需求和成本控制之间的冲突，最终求得高投入与低效益之间冲突的解决之道。

搜狐财经网络直播：http://business.sohu.com/s2005/2005yxsd.shtml

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48小时点击排行

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48小时点击排行

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