历届中国营销盛典回顾
2010年11月24日 13:50
来源：凤凰网商业
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2004年：中国企业整体营销能力提升的方向与方法
2004年，中国企业呈现和运用的是多样化的营销手法和营销策略。在某些具体操作方式上，中国企业已经将其效用发挥到极致。但这种效用很多时候并没有为企业带来相对应的营销绩效的提升，销售收入停滞不前、销售成本节节攀升、市场份额日渐萎缩是众多企业面临的营销困境。本次盛会以“中国企业整体营销能力提升的方向与方法”为主题，评点2004年营销创新企业及案例，探讨2005年营销格局的变化及应对措施。
搜狐财经网络直播：http://business.sohu.com/s2004/yingxiao2.shtml
[责任编辑：刘延清]
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