薛启军:醋行业集中度低 前景不可忽略
2012年03月24日 00:44
来源:凤凰网商业
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一年一度的全国春季糖酒会在成都开幕,凤凰网专访了山西水塔醋业股份有限公司企划总监薛启军。薛启军表示醋行业集中度低,企业品牌化运作很不成熟,这对于每一个想发展壮大的食醋企业来说都是机会。
目前山西许多醋厂的产品至今仍处于自然销售状态,缺乏利润支撑又使得企业难以拿出足够的资金打造品牌。随着少盐多醋的保健意识越来越多被消费者接受,醋业市场需求每年以10%的速度递增,醋业市场前景不可忽视。
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