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澳大利亚希拉谷红酒正式纳入泸州老窖体系


来源:东方论坛名酒网

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3月22日下午,泸州老窖在老窖商学院进行澳大利亚希拉谷红酒推介会,作为希拉谷的大股东,泸州老窖总裁张良出席了会议。张良在会上指出,泸州老窖涉足红酒,主要是考虑融入经济全球化的大背景,通过泸州老窖强大的

3月22日下午,泸州老窖在老窖商学院进行澳大利亚希拉谷红酒推介会,作为希拉谷的大股东,泸州老窖总裁张良出席了会议。张良在会上指出,泸州老窖涉足红酒,主要是考虑融入经济全球化的大背景,通过泸州老窖强大的品牌背书效应,给中国消费者带来质优价廉品质可靠的美酒。通过红酒与白酒这种全球化市场资源的整合,小步跨,慢步走,逐步走向国际。

另外,泸州老窖通过大数据分析研究消费者需求,发现国内消费者红酒消费需求在扩大,且人均消费与国际平均水平有差距,可提升空间很大。泸州老窖将充分发挥自己的优势,结合葡萄酒市场的特点,对产品进行独立运营。

[责任编辑:程万松]

标签:泸州老窖 糖酒会

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