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解放军潜艇“猎杀潜航”
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凤凰网商业 > 财经 > 正文
燕京扎啤销量创历史新高

2012年07月10日 10:40
来源:凤凰网商业

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今年夏日炎热的来临之际,燕京扎啤销售被引爆, 1-5月同比增加65%,其中高档冰纯、黑啤同比增长91%,创出历史新高。

年初,总部决定选取北京有利的位置,地标性的建筑,著名商圈建设20余家大型啤酒花园。5月份之前,燕京啤酒十几家啤酒花园就已始揽客营业。同时总部还加大投入,购置扎啤桶等配套设备,满足了市场的火爆需求。其次是公司生产部门的支持,扎啤车间24小时机器不停,人员轮班,挤出时间检修,较好的保证了产品的供应。最后是销售团队制订的“巩固稳定市场、培育新市场、挤占竞争对手市场”策略和业务人员在“淡季占市场,旺季搞好服务”的工作方针,得到了良好的执行。

[责任编辑:宋洋] 标签:燕京啤酒 
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