中国营销盛典背景及介绍

2013年12月06日 16:02
来源：凤凰网商业

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中国营销盛典自2003年由《销售与市场》杂志社发起，并与国内权威电视、网络、平面媒体联合主办，于每年十二月举行。是中国营销界规模最大、最具影响力的年度高峰论坛，被誉为中国营销界的“收官之作”.同期举行的中国企业营销创新奖颁奖典礼旨在奖励那些在产品、技术或经营模式上不断创新，从而更加有效的争取顾客，改变竞争格局，来提高盈利能力与水平的优秀企业。年度“中国企业营销创新奖”代表了国内营销领域的最高成就，被业界称为国内营销领域的最高奖项。

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