2013年12月13日 11:25
来源：凤凰网商业

1、亡：危机意识/应对能力

Risk  Sense/Coping Capacity

企业营销之中不仅要具有危机意识，及时配备危机预案，未雨绸缪，更重要的是具有与企业价值相衬的危机应对能力，临危不乱，取得危机之下的赢。

Corporate marketing is not only to have crisis consciousness, equipped with crisis plan in time, make preparation beforehand, more importantly, to have crisis coping capacity corresponding with the enterprise value. stay calm and win under crisis

2、口：传播力

Communication

大数据时代之下，跨平台跨媒介的营销传播争夺愈演愈烈，如何在碎片化的海量信息流中脱颖而出，抓住用户的聚焦点，对企业营销的传播力提出了更高的要求和考验。

Under the era of big data, cross-platform marketing communications becomes more fierce. How to stand out in the fragmentation of the mass flows, seize the focus of customers, is the high request for the propagation force of enterprise marketing.

3、月：时机与效率

Timing & Efficiency 

营销时机的把握就如抓住乍现的灵感一般，需要顺时顺势而动的营销，尤其在话题营销和热点营销中，由于时效性强，对效率的要求也必然更高。把握营销的时机和效率，赢在关键处。

Marketing timing is important. Marketing need to be copped with timing and trends, especially in the topic marketing and hotspot marketing, due to the strong time effectiveness. To grasp the marketing timing and efficiency, to win at key points.

4、贝：成本/效益原则

Cost/Benefit

无论是何种营销手段，都必须考虑到成本/效益原则，因为能够助赢企业的营销活动理应是物有所值的，以有限资源创造更大的收益，方显营销之妙。

Whatever the marketing means is, we must consider the cost/benefit principle, because marketing activities that can help an enterprise to win are supposed to be of fair value. To create greater profits with limited resources, is the art of marketing.

5、凡：公众互动/沟通

Consumer Interaction

社会化媒体时代的来临，使得企业和客户之间的沟通和互动变得更为简单快捷，这既是机遇又是挑战，企业营销中对互动、沟通的把握和行销则是这其中的重中之重。

With coming of the era of socialized media, communication and interaction between enterprises and customers become much simpler and faster. This is both an opportunity and a challenge, and mastery of interaction and communication in the corporate marketing is the priority.