李娜澳网延续“海信不败”奇迹
2014年01月14日 11:11
来源：凤凰网商业
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据外媒报道，在北京时间今天上午刚刚结束的2014赛季澳网公开赛第一轮比赛中，本届赛事4号种子李娜在海信球场首战仅用61分钟即以2:0轻取克罗地亚16岁小将孔祖，赢得“开门红”，同时延续了“海信不败”的纪录。
据了解，海信2006年进入澳大利亚市场后，2008年即冠名澳网主场馆之一的沃达丰球馆，更名海信球场。“海信球场”自此成为中国球员的“福地”，中国选手李娜在此创下“海信不败”的奇迹并成为首位闯入澳网决赛的亚洲选手。今年，海信又成为澳网公开赛赞助商，中国金花将在本届澳网中找到更多“主场”感觉。
海信在澳洲市场已经成为知名度颇高的家电品牌。海信电视、海信冰箱在澳洲市场占有率双双跻身前五。
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